Why I started writing

Because..having the unique opportunity to witness over a hundred agents operate on a daily basis has given me tremendous insight into what works, what doesn't, and how agents of all skill levels and backgrounds respond to challenges and grow. This insight is the catalyst for much of the content you see in these pages. 

I believe in sharing knowledge. And now that my career has "seasoned", I have something that I can give back. 

A word of caution, however, is that there are hundreds of ways to be successful in real estate, and even more ways to fail. In today's hyper-fast business environment, it's difficult to keep focus, and it's difficult to select HOW you will choose to be successful. There is no one-size-fits-all approach anymore.

This is why I've chosen to take aTHINKING approach. I'm going to show you how to think, not just what to do.


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Ernesto C. Rijavec

I'm 15 year veteran of the real estate industry. Got licensed in Florida in 2003, and later became a Broker in 2006. That same year, I co-founded Starlink Realty, which went on to become one of the largest and most respected real estate brokerages in Southwest Florida with more than 130 agents. The journey has been incredible. Over my career, I've brokered more than five thousand transaction sides (and blew up more than a few). I've been published in The Florida REALTOR Magazine. I've authored and coached numerous courses that have helped agents better their careers. I've traveled across the country. I've been trained in franchising. I've learned more about business law than I care to re-visit. I've participated in local charities. I was honored to be a member the graduating class of the 2013 Leadership Academy Program, by the REALTOR Association of Greater Fort Myers and the Beach. I've served as chairman of the Technology Task Force in 2014. I am a natural observer, a lifetime learner, and a weekend warrior. I love outdoor activities including cycling, golf, recreational fitness, and participating in group events. I live and play in North Fort Myers, Florida with my wife, son, daughter, dog, cat, and hedgehog.

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