What to Do vs How to Think


"WHAT TO DO" in order to be successful in real estate is a common question. "HOW TO THINK" is a much less common approach to finding success in real estate. There is nothing wrong with either approach, but I prefer the latter. And here's why:

Because thinking "right" gives you a much broader scope for creativity and engaging ideas, while doing what others have done (while it does work) means that you'll have to operate under very tight tolerances. The tighter the better.

You will be successful if you copy and execute working formulas that have been proven to be effective, and I do recommend you do so; to some extent. Just keep in mind that if you employ average tactics, (and/or effort) you will get average results.

Examples of a "WHAT TO DO" approach include:

  • Postcards

  • Email campaigns

  • Door Knocking

  • Farming

  • Expired's

"HOW TO THINK" on the other hand, adds a creative component. It's the glue that holds your best opportunity together. It's creativity and spice. It's the secret sauce. And it will open up a world of unique perspectives and possibilities, separating you from the background noise, and giving you a major advantage in your market. Why? Because it's authentic. Because it's "you", and what you're made of, and people sense it.

Think of it this way: Do you like to boat? Do you like to dance? Do you like to _____ ? Fill this space with anything you can think of and I'm willing to bet that there are plenty of people who share your passion for it. These people are known as your "TRIBE", and they are looking for you.

This is just one example. There are many more, and we will get into much more when we discuss big DATA, how it flows, and what it means to you in later posts. Is this stuff interesting?

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